American Wave is a professional salon service to create soft, natural-looking, wave and curl patterns, bounce, body and movement for those that want to make the graceful elegance and individuality of texture a part of their hairstyle and identity.

 

Using ionic technology, American Wave is THIO and AMMONIA FREE.

The system uses ‘soft tools’ that reduce the stress on the hair; editorial-hair setting techniques that ensure the mélange of textures we create are always contemporary, fashionable and wearable; and a specialized waving lotion that reconditions the hair for a smoother cuticle filled with life and vitality, not dryness and damage.

Instead of chemical compounds, American Wave smells like eucalyptus.

A wave, texture and volume enhancing service, it creates a range of customized looks, from cascading beachy waves to increased fullness and bounce to curly shapes and styles.

Using Ionic technology and soft tool wrapping techniques, American Wave creates different textures, yet always remains soft and gentle on the hair. One of its main benefits is that it makes it easier to wear ‘wash and go’ hairstyles with minimal upkeep.

Service priced at consultation. Ask for an American Wave certified stylist.

The Beach Wave

Using a vertical drag wrap soft tool technique, this style marries straight and wavy textures to create the sexy, tousled beach waves on the vanguard of fashion and beauty trends.

The Beach Wave

Style Support

For clients with fine and/or straight hair, Style Support uses a new spin on soft tool wrapping techniques. It adds volume and texture to hair that lacks life and vitality.

Style Support

Expanded Curls

For those with curly hair, Texture Specialists use a round soft tool wrapping technique to create buoyant and resilient wave and curl patterns that are healthy, frizz-free, and fun.

Expanded Curls

Color Wave

Color Wave allows for any of the American Wave styles to be applied to lightened hair, so you can pair bombshell blondes with bombshell waves and curls.

Color Wave

Our Services

American Wave is a professional salon service to create soft, natural-looking, wave and curl patterns, bounce, body and movement for those that want to make the graceful elegance and individuality of texture a part of their hairstyle and identity.

Using ionic technology, American Wave is THIO and AMMONIA FREE.

The system uses ‘soft tools’ that reduce the stress on the hair; editorial-hair setting techniques that ensure the mélange of textures we create are always contemporary, fashionable and wearable; and a specialized waving lotion that reconditions the hair for a smoother cuticle filled with life and vitality, not dryness and damage.

Instead of chemical compounds, American Wave smells like eucalyptus.

A wave, texture and volume enhancing service, it creates a range of customized looks, from cascading beachy waves to increased fullness and bounce to curly shapes and styles.

Using Ionic technology and soft tool wrapping techniques, American Wave creates different textures, yet always remains soft and gentle on the hair. One of its main benefits is that it makes it easier to wear ‘wash and go’ hairstyles with minimal upkeep.

Service priced at consultation. Ask for an American Wave certified stylist.

The Beach Wave
The Beach Wave
Using a vertical drag wrap soft tool technique, this style marries straight and wavy textures to create the sexy, tousled beach waves on the vanguard of fashion and beauty trends.
Style Support
Style Support
For clients with fine and/or straight hair, Style Support uses a new spin on soft tool wrapping techniques. It adds volume and texture to hair that lacks life and vitality.
Expanded Curls
Expanded Curls
For those with curly hair, Texture Specialists use a round soft tool wrapping technique to create buoyant and resilient wave and curl patterns that are healthy, frizz-free, and fun.
Color Wave
Color Wave
Color Wave allows for any of the American Wave styles to be applied to lightened hair, so you can pair bombshell blondes with bombshell waves and curls.